WHAT WE DELIVERED
We presented a go-to-market strategy backed by user research, competitive analysis, opportunity areas, and wireframes showing how Uber Eats could integrate with UCLA’s campus card system to a team of Uber PMs, directors, researchers, and stakeholders.
OUR IMPACT
Uber took key insights from our research to refine their broader campus partnership strategy at universities like the University of Toronto, where they recently launched a feature allowing students to order from retail restaurants through Uber Eats.
FINAL RECOMMENDATION PREVIEW
Student Group Orders
Informed by 30+ student interviews, 100+ survey responses, and conversations with UCLA Dining and Housing staff, our team proposed a Student Group Order feature that lets students split large orders and save on delivery fees.
This solution bridges dining gaps across campus, supports all housing types, and reflects the most feasible path forward based on administrative input.
This concept connects UCLA’s dining system with Uber, letting students order from campus eateries, pay with their campus card, and track orders in one app. It streamlines access and expands access and convenience for students across campus.
Integration with Existing Campus Dining Workflows
Designed for minimal friction, this solution complements current systems and offers clear value to students, staff, and administrators, reflecting insights from the university's operational stance.
Designed to fit seamlessly into existing Uber flows, the feature builds on familiar checkout patterns with flexibility to align with UCLA’s campus payment systems like the BruinCard.
OUR PROCESS
01
Research & Discovery
Conducted interviews, surveys, and admin conversations to identify and understand student dining pain points.
02
Competitive Analysis
Audited food delivery platforms and campus workflows to assess gaps, opportunities, and unmet needs.
03
Synthesis & Ideation
Synthesized insights into product concepts; pivoted based on feasibility and administrative feedback.
04
Validation & Iteration
Refined wireframes through feedback and prototyping to arrive at the final Student Group Order feature.
